Ethnicwear brand Vismay marked a powerful beginning to the new financial year with the launch of its newest store in Nellore, nestled on the second floor of MGB Felicity Mall, one of the city’s most vibrant retail destinations.
Why Nellore? Why Now?
Nellore isn’t just growing, it’s evolving. With a flourishing population, rising disposable incomes, and a strong sense of cultural identity, Nellore has emerged as a promising destination for fashion retail. Women in this region have a well-defined sartorial preference for ethnic kurtis that balance grace, comfort, and versatility. Whether it’s for everyday elegance or festive flair, kurtis remain a wardrobe essential and that’s where Vismay steps in.
Vismay’s design language, rooted in fluid silhouettes, breathable fabrics, and contemporary Indian aesthetics, resonates deeply with Nellore’s style-conscious shoppers. The city’s affinity for intricate prints, bright palettes, and well-fitted ethnic wear aligns perfectly with the brand’s core offering.
The Mall That Matters
Located in the heart of the city, MGB Felicity Mall is Nellore’s go-to destination for fashion, food, and entertainment. With a rising footfall and a curated mix of leading lifestyle brands, the mall provides the ideal platform for Vismay to connect with its newest audience. The store layout is thoughtfully designed to offer a seamless and engaging shopping experience from the first glance to the final trial.
A Strategic Step Forward
More than just a launch, this store is a statement of Vismay’s confidence in tapping further into tier-2 and tier-3 cities that are redefining the future of Indian retail. As the brand’s first store of the financial year, Nellore represents more than geography; it reflects a strategy rooted in local relevance and long-term growth.
With this expansion, Vismay continues to bring its signature blend of tradition and trend to new frontiers.
Store Address
Vismay Exclusive Store
2nd Floor, MGB Felicity Mall,
Grand Trunk Road, Dargamitta
Nellore, Andhra Pradesh – 524003
