Hyderabad’s retail landscape has got a refined new addition as Vismay opens its 48th store at the new Lakeshore Mall. The store marks the brand’s 4th outlet in the city — a significant step in its expanding South Indian presence.
Rooted in a design philosophy that blends tradition with contemporary minimalism, Vismay has built a distinct identity in women’s ethnic wear. With new styles introduced every week, the brand continues to redefine everyday ethnic fashion, offering pieces that move seamlessly through routines, rituals, and celebrations.
The new Lakeshore Mall store brings this ethos to life with curated edits that pair heritage-inspired detailing with a modern sensibility, shaping a space where craftsmanship and ease flow together naturally.
More than retail expansion, the launch reflects Vismay’s commitment to shaping a gentler, more nuanced definition of ethnic wear, one that resonates with women who value subtle expression, intentional design and fashion that feels like an extension of self.
