Sustainable fashion brand VIRGIO has launched its newest store on Sindhu Bhavan Road, Ahmedabad, bringing its earth-first fashion ethos to the city. This marks the brand’s first physical presence in the region and the in-store debut of Beyond The Curve (BTC), its inclusive line co-created with actor and body positivity advocate Anjali Anand.
BTC features stylish, sustainable clothing for curvy women, with sizes ranging from 2XL to 6XL — a segment often overlooked in mainstream fashion. The line was developed using community insights and aims to celebrate body diversity without compromising on design or quality.
The Ahmedabad store offers the full VIRGIO collection, from everyday wear to bold statement pieces, all crafted with sustainable materials and processes. Thoughtfully designed interiors with natural textures and soft lighting echo the brand’s commitment to conscious living.
Amar Nagaram, Co-Founder of VIRGI shares, “This space is not just about showcasing our collections — it’s about starting a conversation around conscious fashion. We want our community to experience the craftsmanship behind each garment, understand the choices we make, and see firsthand how style and sustainability can coexist. This is more than a store — it’s a movement, and we’re excited to have you be a part of it.”
Visitors can also enjoy styling sessions, sustainability workshops, and tips on fabric care and waste reduction, making the store a hub for both shopping and learning.
