Apparel Group, the global fashion and lifestyle retail conglomerate, has opened a new Victoria’s Secret Beauty store at Express Avenue Mall in Chennai. This marks the brand’s entry into its seventh city in India, bringing the total store count to 13 nationwide.
Spanning 1,102 sq. ft., the new store offers Victoria’s Secret’s beauty and fragrance collections, including popular lines such as Bombshell, Tease, Very Sexy, and Bare Eau de Parfum. The store also houses body mists, lotions, and beauty accessories.
Tushar Ved, President of Apparel Group India said, “The launch of our first Victoria’s Secret beauty store in Chennai represents a key strategic expansion for us in South India. Express Avenue, being one of the region’s most prominent retail hubs, offers the ideal platform to bring the brand’s prestige beauty portfolio to a discerning customer base. Our goal is to enhance accessibility to globally renowned offerings while maintaining the elevated brand experience Victoria’s Secret is known for.”
Abhishek Bajpai, CEO of Apparel Group India, added, “Chennai’s dynamic and rapidly evolving retail landscape and fast-evolving retail culture present a strategic growth opportunity for us. With this launch, we continue our focused effort to scale high-performing global brands across India. Victoria’s Secret not only strengthens our portfolio but also aligns with our goal of delivering elevated, experience-led retail formats that resonate with today’s discerning Indian consumer.”
The new store will exclusively feature prestige beauty products from Victoria’s Secret, reinforcing the brand’s position as a global leader in the beauty and personal care segment. With its signature iconic product lines and personalized service, Victoria’s Secret continues to create a space where customers feel confident, celebrated, and inspired.
