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Victoria’s Secret enters Bengaluru

Victoria’s Secret, the prominent specialty retailer of intimate apparel and beauty products, has inaugurated its latest store in Bengaluru, India. Situated in the Phoenix Mall of Asia, the store boasts innovative designs to create an inviting atmosphere, streamlined navigation for customer convenience, and a seamless shopping experience, the company announced in a release on Monday.

The newly opened store offers a curated selection of Victoria’s Secret’s signature bras, panties, and sleepwear, spanning various collections, including the latest Dream Angels and Victoria’s Secret PINK Wear Everywhere Bra Collections.

“We are thrilled to open our first Victoria’s Secret store in Bengaluru,” said Tushar Ved, President, of Apparel Group. “We’re excited to add to the city’s retail offerings with our new Victoria’s Secret store, while providing customers with a welcoming shopping experience and variety of products for them to enjoy.”

The store features a range of accessories, beauty products, and popular fragrances, including Victoria’s Secret’s newest fragrance, Bare Rose, and the best-selling Bombshell fragrance. Shoppers can now explore and enjoy Victoria’s Secret and Victoria’s Secret PINK’s products at the Phoenix Mall of Asia.

Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai, UAE. With over 2,025 retail stores and more than 80 brands, the group serves thousands of shoppers and employs over 20,000 multicultural staff. Operating across the GCC and expanding into markets like India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt, Apparel Group offers an omnichannel experience with leading names in fashion, footwear, and lifestyle, including Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Bath & Body Works, and more.

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