In a move to diversify its product portfolio, Indian apparel brand Van Heusen has introduced its latest premium wedding collection, “Van Heusen Weddings.” The new line includes ceremonial suits and blazers tailored for modern consumers seeking to make a statement on their special day.
The collection features a variety of colors, sophisticated embellishments, and premium fabrics to offer a fresh take on wedding attire. This expansion marks a significant departure from Van Heusen’s traditional workwear for young professionals.
According to Abhay Bahugune, COO of Van Heusen, the brand recognizes that suits now serve a broader purpose than just corporate settings. The premium wedding collection aims to cater to discerning consumers looking for refined and detail-oriented options.
The collection will be available in over 400 retail stores across more than 170 towns. Additionally, customers can find it online on platforms like Flipkart, Amazon, Myntra, as well as Van Heusen’s official website and app.
The collection is poised to make its presence felt across various media platforms, including television, digital channels, print publications, and outdoor advertising. It will also be featured during the ICC World Cup on Disney Hotstar, further expanding its national reach and impact.
