Van Heusen Innerwear from the house of Aditya Birla Lifestyle Brands Ltd. has opened a new exclusive store in Karad, Maharashtra on Monday. The 700-square-foot outlet brings the brand’s store count in Maharashtra to six and its total across India to 160.
Commenting on the launch, Preeti Gupta, Chief Business Officer, Van Heusen Innerwear, said, “We are seeing a growing preference among consumers for products that seamlessly combine functionality with style, especially in emerging cities like Karad. The launch of this store is part of our larger vision to strengthen our retail presence and create more touchpoints where consumers can experience our products firsthand. Through this exclusive brand store, we are bringing our portfolio of premium essentials closer to consumers in Karad, offering thoughtfully engineered products that deliver everyday comfort, innovative fits and all-day performance.”
The store stocks the brand’s innerwear, athleisure, loungewear and sleepwear lines, with separate sections for men and women. Products on offer include the Cotton Minimizer and Seamless Bra collections for women, and the Bonded Innerwear range for men.
The store is located at Shop No. 1 to 4, Trigun Empire, 253/2, Mangalwar Peth Road, Prakash Nagar, Krishna Naka, Karad, Maharashtra 415110.
Van Heusen Innerwear launched in 2016 and has won the IFA’s Images Most Admired Fashion Brand award three times — in 2019, 2021 and 2022. Its parent company, Aditya Birla Lifestyle Brands Limited (ABLBL), is part of the Aditya Birla Group. As of March 31, 2025, ABLBL operated more than 4.6 million square feet of retail space across 3,253 exclusive brand outlets, over 38,000 multi-brand outlets, and more than 7,000 shop-in-shops in department stores nationwide. Its portfolio includes Louis Philippe, Van Heusen, Allen Solly and Peter England, along with partner brands Simon Carter, American Eagle and Reebok.
