Monday, September 25, 2023
Monday, September 25, 2023


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Upsilon launches first retail store at Ahmedabad airport

Ahmedabad, August 2023: Upsilon, India’s homegrown leading premium perfume brand, is elated to announce the opening of its first retail store at Sardar Vallabhbhai Patel International Airport. Enjoying the venue that is only given to premium brands in the airport, Upsilon has flagged off their journey by introducing its range of established men’s products.

Predominantly being a D2C brand since its inception last year, Upsilon has marked a substantial presence in the domestic perfume market. Its digital sales have been bullish month-on-month through its website and e-marketplaces partners including Amazon, Nykaa, Jio Mart, Flipkart, and others.

Having gained traction for its unique fragrances, the founders Neeraj Bhensdadia, Vatsal Vachhani, and Ravi Dadhaniya ideated to reach the vast untapped consumer base through the brick-and-mortar format.

Possessing a vision to provide the audience with a unique, premium yet cost-effective fragrance, the shop will soon see Upsilon’s new variants for men and an exclusive women’s fragrance range too.

The trio was poised on introducing perfumes reflecting reality and making one stand out for their individuality. With 2-year-long in-depth research on the Indian perfume market, the brand launched three premium fragrances – Wild Blue, Golden Sand, and Shooting Star for men. These perfumes are curated specially for everyday events, sportswear, and party wear.

Speaking about the launch of their first store, Neeraj Bhensdadia, Co-founder, of Upsilon, said, “Having founded Upsilon just over a year ago, our first store at SVPIA at the International Departures gives us increased branding visibility to the Indian as well as foreign travellers travelling overseas to different locations. Ahmedabad being a key attraction sees many NRIs and foreigners from across the world to witness the city’s lively aura, culture, and food, among other attractions. We look forward to opening many more Upsilon stores in strategic destinations moving forward.”

Inspired by the Greek Alphabet, transliterated as ‘U’, Upsilon symbolizes that the path ahead for everybody is two-pronged and it is up to them to take the one that will liberate them to achieve their goals. The handcrafted elixirs keep them reminded of their unique goals and fill them with confidence in their demeanour to achieve them steadily.


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