Global apparel retailer UNIQLO has launched its new Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring Bollywood icon and brand endorser Kareena Kapoor Khan. The campaign spotlights the newly introduced HEATTECH Extra Warm Cashmere Blend thermal, celebrating warmth, comfort, and understated elegance through UNIQLO’s signature LifeWear philosophy.
The campaign film, set against the backdrop of a hill station, captures Kareena enjoying a serene winter getaway inside a cozy wooden cabin. Styled in UNIQLO’s HEATTECH Cashmere Blend thermal paired with a PUFFTECH Vest, Kareena embodies the effortless comfort and sophistication of LifeWear — designed for simplicity, functionality, and timeless appeal.
“I love UNIQLO for its comfort, simplicity and its classic silhouettes. I have been a fan of HEATTECH and have been using it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favorite for its soft, comforting, and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style,” said Kareena Kapoor Khan.
Commenting on the campaign launch, Nidhi Rastogi, Marketing Director at UNIQLO India, said, “HEATTECH has been a winter favorite amongst our customers, globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.”
A technological innovation from UNIQLO, HEATTECH converts body moisture into heat to keep wearers warm and comfortable in cold weather. The new Extra Warm Cashmere Blend from the UNIQLO : C collection features a 9% cashmere blend, offering a soft, luxurious texture with enhanced insulation.
The campaign film will be showcased across digital platforms, print, outdoor, and in-store displays. The HEATTECH Collection is now available across all UNIQLO stores in India and online at UNIQLO.com.
