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Urban ethnic lifestyle brand trueBrowns dives into men’s fashion

Urban ethnic lifestyle brand, trueBrowns has introduced its latest festive collection, ‘Rutba.’ The collection features an array of stylish and comfortable designs for both men and women, embracing the essence of Indian heritage and modern sophistication.

With ‘Rutba,’ the brand ventures into the menswear segment while expanding its jewelry line. The range includes delicate silks, soft cotton with intricate designs, and opulent gold weaves.

For men, the collection offers co-ord sets and long kurtas crafted from luxurious fabrics such as Cotton, Muslin Silk, Viscose Silk, and Silk Blend. Women can choose from signature kurta sets, elegant jacket sets, and timeless sarees. Notable highlights include color-blocked silk sarees and metallic-threaded cotton sarees, showcasing exceptional craftsmanship.

In addition to the clothing line, this new collection also brings an expansion of their bespoke jewelry collection. The brass pieces are plated with 18K and 22K gold, adding an extra layer of elegance to festive celebrations.

The ‘Rutba’ collection starts at INR 1499 for women, INR 2799 for men, and INR 1499 for jewelry.

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