Globally renowned American denim brand True Religion has launched its newest store at Select CITYWALK, Saket, one of New Delhi’s premier luxury shopping destinations. With this launch, True Religion brings its iconic denim craftsmanship and rebellious spirit to the heart of South Delhi, offering Indian shoppers an immersive experience rooted in bold style and premium quality.
This milestone marks the brand’s second store in Delhi, following its successful debut in Mumbai, and underscores True Religion’s commitment to becoming a leading premium denim player in the country’s fast-evolving fashion landscape.
Best known for its signature horseshoe logo, fearless stitching, and unmatched attention to detail, True Religion has long stood at the forefront of denim innovation. The new Saket store will showcase the brand’s full lifestyle offering — from statement-making jeans and graphic tees to bold outerwear and edgy accessories for men and women.
“India has a deepening passion for denim, and we’re excited to meet that demand with a store that’s designed for true denim lovers,” said Apoorv Sen, COO, Iconic Fashion, at True Religion. “Saket is the ideal location to bring our authentic American DNA to a fashion-forward audience that appreciates quality and individuality.”
More than just a retail space, the store embodies True Religion’s unapologetic attitude. Raw textures, industrial finishes, and a layout that invites exploration combine to reflect the brand’s bold, street-inspired aesthetic.
“True Religion has always been about more than clothing — it’s a way of life rooted in self-expression, confidence, and culture,” said a True Religion spokesperson. “Our entry into New Delhi is a step toward building a global denim community that wears its truth with pride. India’s energy and diversity align perfectly with our ethos.”
Celebrating the launch, Aman Gupta, Co-founder & CMO of boAt, shared his enthusiasm saying, “As someone who deeply values self-expression through fashion and culture, it’s great to see True Religion enter the Indian market in such a strong way. Their commitment to individuality and authenticity resonates with today’s youth — just like boAt, they’ve built a lifestyle, not just a brand.”
Store Location:
True Religion — G-37, Ground Floor, Select CITYWALK Mall, Saket, New Delhi
