Youth-focused fashion label under Tata Group’s retail arm Trent Ltd., Burnt Toast has opened its first store in Pune. The new store is located at East Block, Amanora Mall.
Amanora Mall announced the grand opening of Burnt Toast on social media platform LinkedIn. Making its debut in Pune at Amanora Mall, Burnt Toast brings a fresh wave of trend-driven, affordable fashion curated for today’s youth and style-conscious millennials.
Strategically located on the Ground Floor of Amanora Mall, the Burnt Toast store brings trend-driven and accessible fashion designed for both men and women, making contemporary style attainable for a wider audience. With a strong focus on the preferences of today’s youth, Burnt Toast offers versatile collections that reflect individuality while keeping pace with global fashion movements.
“We are delighted to welcome Burnt Toast to Amanora Mall,” said Surjit Singh Rajpurohit, CEO of Amanora Mall. “The brand’s positioning around accessible, forward-looking fashion resonates with Pune’s young and dynamic audience. More than just a fashion label, Burnt Toast represents a movement for the new generation, reflecting their individuality and confidence through expressive, trend-forward style. Its addition represents an important milestone in Amanora Mall’s ongoing makeover journey, where we are reimagining the retail experience by curating dynamic brands, blending fine dining with lifestyle, and creating spaces that connect across generations.”
The new outlet adds to Amanora Mall’s evolving brand mix as it continues to attract national and international labels aimed at younger, trend-conscious shoppers.
