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Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari offers over 20 years of business consulting experience in Retail and Fashion, specialising in strategy, market research, and financial planning. Together, they combine cutting-edge content expertise with deep industry knowledge. Parmesh Chopra is a creative digital content writer skilled in innovative copywriting and UX, with a strong grasp of media trends.

The Stitch-Up: Tracking the triumphs & trials of India’s women’s apparel categories

Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
By Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company

Ever wondered what the real ‘stitch-up’ is behind India’s booming women’s apparel market? While the headline figures project a staggering surge from Rs 298,216 Cr in FY2025 to Rs 814,679 Cr by FY2032, the true story lies in the dramatically different fortunes of each clothing category. From the enduring saree to the surging popularity of activewear, not…

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Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company

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