Back when bright, flashy colors ruled the babywear aisles, Toffyhouse gently introduced natural, earthy hues — believing that softness, both in fabric and feeling, belonged closest to a baby’s skin. This bold yet quiet move sparked a subtle revolution among mothers who sought comfort and elegance over convention.
The Original Vision
Toffyhouse was founded by Rajesh Giani with a simple yet powerful belief – that babywear should be as gentle as the little souls who wear it, complete with breathable fabrics, and designs that felt like a mother’s touch. The brand’s goal wasn’t just to dress children – it was to comfort them, to celebrate childhood in its purest form.
The brand identified a major gap in the market for high-quality kidswear that met the expectations of the practical Indian mother—someone who seeks comfort, beautiful styling, great quality, and affordability, all in one. The brand’s vision was to cater to her needs with thoughtfully designed clothes that didn’t compromise on price or aesthetics.
Over the years, as consumer preferences evolved, Toffyhouse’s commitment remained the same—but the brand has since grown more agile, trend-aware, and diversified to keep up with today’s more style-conscious and variety-seeking parents.
Defining Milestones
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The Transformation Over Time
As parents became more conscious, seeking style, sustainability, and softness in equal measure, Toffyhouse’s vision naturally grew with them. From pioneering natural colours in Indian babywear to embracing global silhouettes, from creating coordinated sibling sets to designing capsule collections inspired by European elegance, Toffyhouse evolved into more than a clothing brand. It became a trusted partner in childhood. What started as a quiet revolution is now a movement—loved by modern parents, adored by little ones. Today, Toffyhouse still designs with the same heart, but with a sharper eye on trends, comfort, and conscious fashion—because while babies haven’t changed, what parents expect from babywear has. And Toffyhouse is here to meet that expectation, beautifully.
“When we notice that almost everyone’s designs are starting to look like Toffyhouse, it’s probably because they wish they were. While many mimic our styles, only Toffyhouse delivers the real magic behind the design,” says Prerna Giani, Director, Toffyhouse.
The Game Changer
As the brand grew, so did its offerings — from timeless rompers and play sets to dotty dresses and dainty dungarees, From polos to pyjamas to The launch of Toffyhouse’s signature party wear for boys and girls became a defining identity, setting a new standard across India. It wasn’t just about clothes — it was about a new way of dressing children that felt more mindful, classy, and also very affordable, making Toffyhouse a trend setter.
A New Era
As time went on, Toffyhouse expanded beyond design — embracing luxury-inspired collections, premium finishes, and trend-forward silhouettes while keeping prices honest and accessible. Collaborations, curated collections, and pop-up experiences followed, cementing its presence in both online and boutique stores and the cutest wardrobes across India and many parts of the world dressing up the most beautiful people on earth.
Today & Beyond
Toffyhouse is no longer just a babywear / kidswear brand—it’s a symbol of trust, nostalgia, and elevated simplicity. As the brand steps into the future, its promise remains the same: to design with a heart for childhood, a respect for tradition, and an eye on tomorrow setting sights on making Toffyhouse a household name across the world. Toffyhouse stands apart from other brands in the space because it creates styles that are truly different—uniquely designed with the Indian mother in mind, and always a step ahead of the competition.
“Toffyhouse hasn’t just responded to the change—it has often led it since it believes in listening to modern parents, embracing evolving trends, and continues to surprise with designs that are soft on skin, rich in style, and made with love,” explains Prerna.
Innovation at Toffyhouse doesn’t follow a schedule—it’s part of the brand’s daily rhythm. Every day brings a new unique design, a new out of the box idea, new delight for its little customers.
How Toffyhouse Has Adapted
“When single-toned was safe and even two-toned was bold, we dared to dream in technicolour. While others played it safe, Toffyhouse introduced colour blocks—six shades dancing on a single garment. Risky? Yes. Revolutionary? Absolutely. And the reward? A rainbow of love from moms all over India,” says Prerna. |
Expansion Plans
The brand is entering a high-growth phase, with a strong emphasis on omnichannel retail and experiential touchpoints:
- EBO Expansion: Tofffyhouse is targeting high-footfall malls and high street locations in Tier 1 and Tier 2 cities, aiming to open about 50 new exclusive brand stores, with 3 in the pipeline by the end of this year.
- International Foray: Initial market studies are underway for potential launches in Africa, Southeast Asia, where demand for quality, trend-conscious kidswear is rising. Toffyhouse has identified a huge opportunity abroad since the free trade pacts with UK, EU and the USA are bound to give the brand a big edge.
“Additionally, our product range is present in over 700 MBOs and at well-known baby wear chain stores, which helps it reach a wider customer base through its distributor network in India and abroad,” says Prerna.
“A robust omnichannel presence through its online partner ensures the brand’s collection is easily accessible to parents across India and the world, with 24/7 availability. Toffyhouse also treats social platforms as storytelling channels where the brand’s values come alive,” she adds.
Through Instagram and Facebook Toffyhouse:
- Shares curated, engaging content—from new drops to behind-the-scenes stories.
- Runs interactive campaigns like “Twinning Tuesdays” or “Toffyhouse Moments.”
- Partners with mom influencers and parenting creators to amplify reach.
- Fosters two-way conversations through comments, DMs.
The brand’s goal is to make the Toffyhouse experience consistent and connected across all touchpoints. “Whether a customer discovers the brand via Instagram, visits a store, or shops online, the brand tone, aesthetics, and service levels remain cohesive. These digital pillars not only drive conversions, but also deepen emotional engagement, turning first-time buyers into loyal brand advocates,” says Prerna.
“At Toffyhouse, we see India not just as a market, but as a canvas of infinite possibilities. The game has only just begun. As our nation moves from a $4 trillion to a $10 trillion economy, we believe the momentum will unlock extraordinary opportunities across industries — especially in fashion. For us, the journey ahead is as thrilling as it is challenging, and we’re ready to lead with innovation, passion, and purpose.”
As the new-age parenting journey becomes more digital, Toffyhouse continues to innovate to meet families where they are—and where they’re headed.
Market Shifts in the Last Two DecadesFrom Basic to Boutique:
Rise of Conscious Parenting:
Influence of Global Trends:
Occasionwear for Kids:
Online-First Generation:
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