Titan Company Limited (Titan), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the name Titan Watches Limited. Titan is the fifth largest integrated own brand watch manufacturer in the world. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories. Titan is widely known for transforming the watch and jewellery industry in India and for shaping India’s retail market by pioneering experiential retail.
BRAND JOURNEY
2010s
- In 2011, Titan launched Mia, a stunning range of fine, urban chic, affordable jewellery crafted for working women.
- 2013 saw Titan penetrating the perfume market by launching SKINN, redefining the Indian fragrance industry by assuring the highest quality and bearing the hallmark of Titan.
- In 2016, Tanishq took over Carat Lane
- Exactly five years since it acquired the Swiss watch brand Favre-Leuba in 2011, Titan relaunched the iconic watch brand in 2016, which was a household name in India in the 1960s and 1970s.
2010s
2000s
- Expanding to jewellery in 1993, the brand Tanishq was launched in 1996 and a decade later launched Goldplus - the standardized mass marketing of jewellery.
- Fastrack – the fun and youthful brand of watches and accessories, and accessories line in 2003; Precision Engineering in 2005, and the Titan Eyewear Division in 2007 - a project of prescription eyewear, complete with specialized outlets, catering to customers’ every need.
2000s
1990s
- Over 25 years, Titan Watch Project became Titan Watches, Titan Industries and to what’s today known as the Titan Company Limited.
- Entered European market in 1993, followed by Middle East and Asia Pacific,Titan watches sold over 150 million pieces across 32 countries.
- The main manufacturing unit is set up at Hosur, Tamilnadu along with assembly units in Dehradun, Pantnagar and Roorkee and an electronic sub assembly plant in Goa in India.
- Timex was a result of a brief joint venture between the year 1992 and 1998 claiming 2nd position next to Titan in popularity. Titan after dissolution of this partnership, reclaimed the share, with the launch of Sonata. This was followed by an astute array of wrist wear - Titan, Fastrack, and Xylys brands, luxury watches and designer timescapes - a range of outdoor clocks that defined spectacular landmarks in several cities.
- Further accentuating the Tata spirit was the township that was built by the world renowned architect, Charles Correa. Accommodating over 2000 Titanians an excellent school that doubles as a learning facility for neighboring district schools was built in Mathigiri, Tamilnadu.
1990s
1980s
Production commenced in 1986 and March, 1987 saw the launch of the brand Titan. It sprung to instant claim with the analogue electronic Quartz watches bringing in a paradigm shift to the Indian watch market. This paved way for further extension to bracelets, cases, electronic circuitry and step motors.
1980s
1970s
Before 1980s, titan watches idea was conceived at the Tata Press. Titan Watches was a result of a joint venture with the Tata Industries with the Tamil Nadu Industrial Development Corporation (TIDCO) in June of 1984. Then on, time never stopped ticking for Titan.
1970s
BRANDS
Titan Watches, one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, with the quartz technology and international styling. The Titan brand architecture comprises of several collections and sub-brands. Notable among them are: Titan Edge, Titan Raga, Nebula. Several other popular collections like Purple, Automatic, Octane, HTSE and Zoop also form a part of the Titan portfolio. They have over 440 exclusive showroroms across 120 cities backed by 740 after-sales-service centres.
Titan re-launched wall clocks in 2019, with a range of stylish time pieces carefully crafted for the modern interiors. Titan Clocks offers wide range of designs in the mid premium range and are available in Wood, Metal and Plastic options. They are manufactured with stringent quality controls and comes with a 1 year warranty against any manufacturing defects
Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with watches and sunglasses that are both fashionable and affordable. Fastrack extended its footprint into accessories in 2009 with a range of bags, belts and wallets. With enough categories to fill up a store, Fastrack retails across the nation through 158 exclusive Fastrack stores in over 79 cities as well as authorized multi-brand outlets and online
Sonata, India's largest selling watch brand is etched in the hearts of every Indian. With an eye for aesthetics and through relentless innovation and sheer passion, they’ve created more than 700 watch designs that are available across 8,000+ authorized watch outlets and the exclusive World of Titan stores.
Xylys, is an exclusive brand of Swiss-made watches brought home by Titan. The tagline, Different by Design represents the array of products under Xylys that are aesthetically and ergonomically designed. the Xylys range of watches comes in three collections, Contemporary, Classic and Sport, and offers over 100 distinctive models.
India’s multi-brand watch retailer offers an unmatched range of the latest designs across 30 international brands in addition to in-house brands. These stores are specially designed for the well-travelled connoisseur with a discerning taste in watches and a brand conscious outlook. Spread over a spacious area of 2650 sq ft, the high-end multi-brand watch store houses more than 2200 watches and over 35 premium international watch brands
As a brand, Titan Raga is known for its striking design language and speaks to the young woman of today through its unique aesthetic story. Keeping in mind the different facets of the Raga woman’s life, the watches are made for different occasions and are a great amalgam of functionality and beauty.
The second oldest Swiss watch brand Favre-Leuba, registered for business officially on 13th of March 1737, has always been characterized by a pioneering spirit. Defiance, Ingenious, Enduring and Magnetic are words that have expressed the brand and its products.
The brand SF is committed to offering its consumers watches that represent the spirit of adventure embodied in each one of us. The brand regularly introduces exciting new collections, which connect with the various facets of adventure in the outdoors.
Tanishq has emerged as India’s fastest growing jewellery brand and is a name which signifies superior craftsmanship, exclusive designs and superlative product quality. The term Tanishq was coined by Mr. Xerxes Desai by marrying the words ‘Tan’ meaning body and ‘Nishk’ meaning a gold ornament. Tanishq has brought to the market a whole new standard of business ethics and product reliability. Not only does it abide by the stringent standards but also adheres to strict and uniform guidelines across all 350 stores across 200 cities.
Born with the heritage and the legacy of Tanishq. Mia, which means “Mine” in Italian, is a line of fine Jewellery hand- crafted for the woman of today. Quintessentially unique, fine and beautiful, just like her.
Zoya has carved a niche for itself in the world of haute joaillerie or high jewels, with a reputation for unique inspiration, superlative design, finest materials, and outstanding craftsmanship. These pillars of the brand merge to make every Zoya jewel distinctive, exclusive, and coveted.
Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, CaratLane is an omnichannel brand which makes contemporary jewellery that is affordable, accessible and forever wearable. CaratLane is currently the largest online jeweller and has a vast number of consumers who shop online at caratlane.com, They also operate over 90+ retail stores across India.
Titan EyePlus, the third major venture of consumer business by Titan Company, was launched into the organized eyewear segment in March 2007. Titan EyePlus has over 600 exclusive stores operating in over 245 cities and offers a wide range of stylish and contemporary eyewear.
With the combination of the best international fragrance expertise and one of India’s most trusted brands; SKINN Titan redefines the Indian fragrance industry with its product offering. The current portfolio of SKINN includes these 6 exciting variants in the EDP (Eau De Parfum) format and are crafted to last longer with notes that endure and grow pronounced with time.
The word ‘Taneira’ is derived from ‘Tan’ meaning body (also derived from Titan) and the Sanskrit name ‘Eira’ for Goddess Saraswati, the patron God of knowledge, art, and craft. Launched in February 2017, the youngest brand of Titan opened its first pilot store in Bangalore. As a concept, Taneira is a celebration of the diverse textiles and workmanship available in India. Taneira currently has two stores in Bangalore at 100 Feet Road and 3rd Block Jayanagar.
