Ducati, the iconic Italian brand synonymous with speed, precision and high-performance design, has entered India’s lifestyle market with the launch of Ducati Watches, introduced in collaboration with Titan Company Limited. The collection was unveiled at Bayview Lawns, Mumbai.
The debut line features 43 new timepieces, each drawing from Ducati’s racing DNA through instrumentation-inspired dials, Ducati red detailing, motorsport textures and aerodynamic case forms. The range is positioned around the brand’s pillars of Style, Sophistication and Performance.
Speaking at the launch, Alessandro Cicognani, Head – Brand Licensing, Sponsorship & Sport Marketing, Ducati, said, “Ducati stands for emotion -that moment when man locks in with machine and speed finds its pulse. This watch collection carries that feeling beyond the motorcycle. It’s for every Ducati fan who wants the rush to stay with them.”
The launch represents Ducati’s most significant lifestyle expansion in India to date. To scale this vision, Ducati has appointed Titan Company Limited as its exclusive licensing partner for retail distribution, brand presence and nationwide expansion. Leveraging Titan’s extensive network — Helios, Titan World, key multi-brand retailers and leading e-commerce platforms — the collection will gain visibility across premium retail hubs and metros.
Priced from Rs 15,000 onward, Ducati Watches offer an accessible entry point into the brand’s performance-driven design values, targeting India’s growing community of motorsport and premium lifestyle consumers.
Kuruvilla Markose, CEO – Titan Watches, added, “As a member of the Ducati franchisee and lifelong motorsport enthusiast, I’m thrilled to bring Ducati’s racing spirit off the track and into the daily lives of fans. This exclusive collection fills a long-overdue gap in authentic Ducati merchandise for India’s racing community. We’re proud that Titan can make these timepieces available through our nationwide retail network. Each watch reflects Ducati’s core values of speed, precision and passion, keeping the thrill alive every day.”
With Indian consumers increasingly gravitating toward premium international brands, Ducati Watches arrive at a pivotal moment. The collection extends the brand’s engineering ethos beyond the machine, offering enthusiasts a way to experience the Ducati spark not just on the ride, but on the wrist.
