Tira, Reliance Retail’s omni-channel beauty destination, has made its first move into the makeup category with the launch of Tira Lip Plumping Peptint — a tinted lip treatment that combines skincare benefits with makeup aesthetics. The launch marks a key milestone in the brand’s ongoing expansion of its in-house beauty portfolio, following successful entries into skincare, wellness, and nail care.
Formulated in Italy, the Peptint is designed to deliver the perfect balance of care, comfort, and color. The formula is enriched with a blend of Shea Butter, Murumuru Butter, Peptide Complex, Hyaluronic Acid, and Vitamins C & E, offering deep moisturization and a visible plumping effect for a fuller, smoother, and nourished look.
What sets Tira’s Peptint apart is its dual benefit—a luscious tint paired with an advanced lip treatment that protects, repairs, and enhances lips over time. The collagen-boosting peptides and anti-aging actives ensure long-lasting hydration without the dryness often associated with traditional lip plumpers.
Available in nine flattering shades, the Peptint features Tira’s signature sleek packaging with a collectible charm and a soft applicator for effortless, on-the-go application. Each shade is vegan, cruelty-free, paraben-free, and mineral oil-free, aligning with the brand’s clean beauty commitment.
Priced at Rs 675 for 15g, the Peptint marks the beginning of Tira’s foray into colour cosmetics and sets the tone for a wider range of makeup innovations ahead. With this launch, Tira aims to further its mission of making beauty smarter, simpler, and more experiential for Indian consumers.
Key Highlights of Tira Peptints:
- Deeply moisturizes and nourishes lips
- Formulated in Italy with Peptide Complex and natural butters
- Offers a visible plumping effect and collagen boost
- Protects and repairs lips with consistent use
- Comes with a cute collectible charm and soft applicator
- Vegan, paraben-free, cruelty-free, and mineral oil-free
Tira’s Peptints are now available online at Tira.com and across Tira stores nationwide.
