Reliance Retail’s beauty destination Tira Beauty has reached a significant milestone in its offline expansion journey with the launch of its 25th store at Lakeshore Mall, Hyderabad.
The new store underscores Tira’s rapid retail scale-up across India and reflects its growing focus on experiential beauty retail. The Hyderabad launch further strengthens Tira Beauty’s presence in the southern market and aligns with its strategy to build a nationwide footprint through high-footfall malls and premium retail destinations.
Tira Beauty opened its first flagship store at Jio World Drive, Mumbai, in 2023, and has since expanded with experiential outlets across major metros, including Delhi (Ambience Mall, Vasant Kunj), Mumbai (Seawoods Mall), Bengaluru (1MG Mall), and Noida (Mall of India). With the latest addition in Hyderabad, the brand now operates 25 stores across India.
Designed as an immersive, discovery-led destination, the store offers a curated portfolio of beauty and skincare brands under one roof.
Positioned as a modern omnichannel beauty platform, Tira Beauty seamlessly integrates physical retail with digital touchpoints to engage India’s evolving beauty consumer. The 25-store milestone signals the brand’s ambition to scale aggressively while maintaining a strong focus on execution, talent, and in-store experience.
As it adds Hyderabad to its growing retail map, Tira Beauty continues to strengthen its offline presence while charting the next phase of expansion across key metro and Tier I cities in India.
