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Timex launches ‘Waste More Time’ campaign featuring Ananya Panday

Timex has launched the latest installment of its ‘Waste More Time’ spring campaign featuring actor and brand ambassador, Ananya Panday.

The ‘Waste More Time’ campaign, known globally for encouraging a shift towards a slower mindset, aims to inspire individuals to reassess the time they dedicate to self-discovery and pursuing true passions.

In this spring edition, released during the month of Valentine’s, Ananya Panday is seen embracing the spirit of love as she shares joyful moments with her green companions—her plants. The campaign encourages a departure from the ordinary, presenting a whimsical idea that transforms reality into a wonderland. According to Timex, when passion and enjoyment are involved, it’s not wasting time; it’s living.

Tobias Reiss-Schmidt, President, and CEO of Timex Group, states, “The Timex ‘Waste More Time’ campaign champions the notion that spending time doing the things you love the most is truly time well spent. The global response to this campaign has been positive, resonating across generations and continents, making its message a way of life.”

“The success of the ‘Waste More Time’ campaign is attributed to all those consumers who believed in it. We’re happy to launch the spring edition where one will see an interesting and fun spin on the season of love, reiterating the importance of enjoying time at your pace. Ananya Panday brings her charm to the campaign with her appeal to a wide range of consumers,” Deepak Chhabra, Managing Director of Timex India.

“I am excited for the spring edition of the Waste More Time campaign film, it blends seamlessly with my life mantra. Nothing makes me happier than the little moments spent doing something I love. I am sure the consumers are going to vibe with the fun twist that is added to the new film, launching ahead of the season of love. Let’s Waste More Time doing things that truly bring joy to us,” Ananya Panday, actor and brand ambassador.

The second installment of the ‘Waste More Time’ film marks a significant milestone for Timex, reinforcing its commitment to innovation and style. The film is now available on Timex’s official website and social media channels.

Timex Group, a privately held company headquartered in Middlebury, Connecticut, designs, manufactures, and markets innovative timepieces globally. With over 3,000 employees worldwide, Timex Group is one of the largest watchmakers, producing watches under world-class brands such as Timex, Adidas, Ferragamo, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Ted Baker, and Versace.

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