Global watchmaker Timex has taken a big leap into the quick commerce space with the launch of its collections on Swiggy Instamart. Starting May 1, Times and TMX watches – including the TMX Kids range- will be available for customers across Delhi NCR, Mumbai, Bangalore, and Hyderabad on the quick delivery platform.
This move marks a strategic step by Timex India to strengthen its omnichannel presence and meet the growing demand for fast, convenient shopping.
Deepak Chhabra, Managing Director, Timex India, said, “Quick commerce is redefining how brands connect with consumers, offering speed, convenience, and accessibility like never before. As this space continues to grow, it’s crucial for brands to evolve alongside it.”
The TMX Kids collection is priced at ₹699 and ₹799, while the broader Timex range spans from ₹1,500 to ₹7,000 — covering diverse styles, occasions, and budgets.
Timex also plans to expand this offering to other cities and is already available on other quick commerce platforms like Flipkart-Minutes and Myntra-Now.
