Menswear brand The Pant Project has strengthened its offline footprint with the launch of its 14th exclusive brand outlet at Lakeshore Mall, Kukatpally. Located on the first floor, the new store features an open, inviting façade designed to enhance visibility and walk-in engagement, as announced by CEO, Dhruv Toshniwal on social media.
The Hyderabad outlet will serve as a pilot location for the brand’s advanced AI-led retail technologies, including AI-powered sizing, virtual try-ons, and intelligent stylist-led product recommendations, Toshniwal said. The initiative reflects The Pant Project’s focus on blending technology with human expertise to elevate in-store customer experience.
Hyderabad continues to be a key market for the brand, delivering one of its highest average order values and a strong base of loyal customers, particularly professionals and business owners. The Lakeshore Mall outlet marks the brand’s second store in the city, following its existing presence at Himayatnagar.
With this launch, The Pant Project now operates four mall-based stores across India, including locations at Nexus Elante in Chandigarh, Prestige Forum South Mall in Bengaluru, and M5 Electronic City Mall in Bengaluru. While high-street stores remain central to driving high-intent and repeat purchases, the brand sees malls as critical for tapping into higher footfalls and attracting new customers.
The company plans to continue expanding its mall presence nationwide, positioning mall-led growth as an important next phase in its offline expansion strategy, which has so far been largely high-street driven, Toshniwal concluded.
