Fast-fashion brand The Indian Garage Co. (TIGC) is accelerating its offline expansion with three new Exclusive Brand Outlets (EBOs)—two in Hyderabad and one in Kochi. As part of its ambitious goal to open 10 stores in 10 weeks, these launches reinforce the brand’s commitment to bringing an immersive shopping experience to fashion-forward consumers across India.
The brand debuted in Hyderabad with a 2,300-square-foot store in Vanasthalipuram on December 7, 2024, drawing over 1,000 customers on its opening day. This was followed by the opening of its second store at Sarath City Mall on February 15, 2025, strengthening its presence in the city. Expanding into Kerala for the first time, TIGC launched its store at Lulu Mall, Kochi, on December 28, 2024, marking a significant milestone in its growth journey.
These stores showcase a curated selection of TIGC’s latest collections, blending streetwear, old-money aesthetics, and Korean-inspired styles tailored for Gen Z shoppers. The expansion aligns with the brand’s broader offline strategy, which includes a 20% budget allocation toward physical retail, with plans for EBO sales to contribute 30% of total revenue within the next 3-5 years. TIGC also aims to establish 100 stores nationwide.
Anant Tanted, Founder & CEO of The Indian Garage Co., stated, “We are excited to bring our unique blend of fashion, innovation, and customer experience to Hyderabad and Kochi. These launches are a crucial step in making our signature styles accessible to a wider audience while setting the stage for our international expansion.”
TIGC’s Head of Retail, Alka Dembla, added, “Our EBOs offer a dynamic and engaging shopping experience where fashion enthusiasts can explore and interact with our collections. This marks a significant milestone in our journey to grow our offline presence.”
Following these store openings, TIGC plans to expand further into key cities like Lucknow, Pune, and additional locations in Bengaluru and Kochi.
The brand’s products are available through its official website, TIGC.in, major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Snapdeal, and across 100 Fashion Factory stores in India.
