Contemporary fashion brand The House of Rare has opened its largest store in Chhattisgarh at Currency Tower on GE VIP Road, Raipur. This is the brand’s third store in the city and reflects its focus on expanding in high-growth Tier 2 markets.
Spread across 3,200 sq. ft. and spanning two floors, the store offers a complete brand experience featuring Rareism (womenswear), Rare Ones (boyswear), Rare Rabbit (menswear), and Rare’Z by Rare Rabbit (streetwear and footwear). Designed with a clean, modern aesthetic, the space includes plush trial rooms, soft lighting, and a neutral palette for an elevated shopping experience.
The new store also debuts the brand’s latest seasonal collections, including linenwear from Rareism and Rare Rabbit, and a bold open-footwear line from Rare’Z.
“As we enter Raipur, we do so with the belief that great fashion should be for everyone, not just the metros,” said Lavish Soni, Chief Business Officer – Retail, The House of Rare. “This store is a bridge between our design ethos and Raipur’s rising fashion appetite. It’s about creating spaces that reflect aspiration, individuality, and excellence.”
The store is located at Currency Tower, Ground & First Floor, Raipur.
