Luxury fragrance house The House of Creed has officially entered the Indian market with the launch of its first flagship boutique. Located at The Chanakya, New Delhi, this marks a significant milestone for the Anglo-French perfume brand.
Founded in 1760 by James Henry Creed as a tailoring house in London, the brand has evolved into one of the most prestigious niche fragrance houses in the world. The brand is now owned by global luxury group Kering.
The India boutique offers an immersive brand experience, showcasing Creed’s iconic creations. It offers a curated collection of body care, home, and lifestyle products.
“With great pride, we open our doors in Delhi — offering India its first intimate glimpse into the world of Creed. We aim to share a legacy built over seven generations, and invite a new audience to embrace the quiet power of scent,” said Erwin Creed, House of Creed.
Creed’s entry into India is supported by LUXASIA Group, a leading luxury beauty omnichannel partner in Asia Pacific.
“We are proud to partner Creed Fragrances for this new chapter of growth in India. Given the immense potential of luxury niche fragrances in India, we are excited about Creed’s future in this market,” said Satyaki Banerjee, CEO of LUXASIA Group.
