The Body Shop India has rolled out a new disruptive pricing strategy across 12 of its most popular product formats, aiming to make its ethical beauty offerings more accessible to a wider audience in India. With the launch of new entry-level price points, the brand is taking a bold step toward customer expansion and long-term growth.
Rahul Shanker, Group CEO of Quest Retail, said, “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratise ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.”
To support this shift, the brand has launched its “More Love for Less” campaign. Focused on a digital-first approach, the campaign captures the excitement of customers across age groups as they embrace the new pricing. The storytelling highlights how consumers are stocking up, gifting, and revisiting their favourite beauty rituals with the same trusted formulations now offered at better prices.
This move is not a short-term promotional effort but a permanent pricing recalibration, reinforcing The Body Shop’s ethical commitment while expanding reach across omni-channel platforms.
The Body Shop India operates under Quest Retail, which has been bringing global beauty brands to India since 2006. Quest Retail’s portfolio includes names like Kiehl’s, Avon, Kylie Cosmetics, and Max Factor, among others.
