The Bear House, one of India’s most exciting contemporary menswear brands, proudly announces the grand opening of its second exclusive store in Hyderabad. Located at Sarath City Capital Mall, HITEC City, this expansive 3,000 sq. ft. mall store represents a major step in the brand’s retail growth and further strengthens its presence in one of its most important markets.
Hyderabad has consistently been one of the top-performing cities for The Bear House’s online sales, making this expansion especially significant. The brand already has a strong presence in the city with its shop-in-shop at Broadway Hyderabad and its exclusive high street store at Banjara Hills. The launch further cements Hyderabad as a strategic hub for the brand’s retail journey.
The Hyderabad store embodies the brand’s design philosophy, evident not only in its product offerings but also in its architectural experience. Inspired by the raw, protective essence of a bear’s cave, the retail space is designed to provide both an immersive experience and a destination for fashion. This award-winning concept celebrates storytelling and functionality through an asymmetrical, cave-like façade, bear-faced mannequin, and playful paw-print motifs integrated into the design.
At the center of the store is a cozy lounge adjacent to the fitting rooms, offering customers a place to relax and highlighting the brand’s focus on community and comfort. The interiors feature earthy textures and warm hues, creating an atmosphere that feels both international and uniquely welcoming, perfectly balancing a European-inspired aesthetic.
Speaking about the launch, Co-Founders Harsh Somaiya & Tanvi Somaiya said, “Hyderabad has been one of our strongest markets, both in terms of online sales and community engagement. With our existing presence at Banjara Hills and Broadway, we’ve seen incredible love from the city. Opening a 3,000 sq. ft. store in Sarath City Capital Mall allows us to bring the full Bear House experience to our Hyderabad customers in a space that celebrates design, comfort, and storytelling. This opening is more than a milestone, it’s a way to celebrate the support we’ve consistently received from the city.”
With this new launch, The Bear House continues to expand its physical presence while reinforcing its commitment to creating experiences that blend storytelling and modern design. This milestone marks another important step in redefining menswear for the contemporary Indian man.
