The Bear House, a contemporary men’s apparel and accessories brand that specialises in smart work casuals, is all set to refresh everyday living in cities with its brand new visual campaign ‘In My City’.
Starting with the brand’s hometown, Bangalore, the campaign will rediscover the mundane, everyday life in the city and present the often-forgotten and neglected local streets and nooks that add to its charm, with a fresh new perspective.
In this campaign, you see Carlos, who is effortlessly stylish and delightfully impulsive, going around Bangalore’s familiar neighbourhoods and exploring the unknown in those familiar streets. With a camera slung over his shoulder and a journal in hand, every honking taxi and flickering neon sign becomes a marker on Carlos’s journey to understand the spirit of the city.
“We wanted to launch the ‘In My City’ series in a place that’s special to us — and for us, that’s Bangalore, the city where the brand was born! We explored Bangalore with fresh eyes — familiar streets and hidden corners took on new life as Carlos moved through them in our Bear House staples. Sometimes, a great outfit helps you see the city — and yourself — a little differently,” said Tanvi Somiya, Co-Founder of The Bear House.
Whether it’s a quiet stretch of road or a local café at Church Street or an iconic ice cream shop in Koramangala, each frame captures a moment that feels relatable and close to a Bangalore bred’s heart.
The Collection
The collection featured in the campaign leans into vibrant colours and easy, comfort-centric styles — from light pink floral and multi-colour abstract prints to textured polos and soft layering denim jackets – all designed in relaxed fits that celebrate comfort, movement, and the easygoing rhythm of the city.
It also features accessories that tie up the looks and the vibe altogether — suede-detailed sneakers built for all-day comfort, distressed caps that add character, crossbody bags with just the right amount of utility, and waist bags that work whether you’re biking through the city or grabbing brunch.
‘In My City’ launched across digital platforms on May 18, 2025, and will continue as a series spotlighting other cities over time, bringing local perspectives to everyday style. With this campaign, The Bear House focuses on making clothes for men who are always on the move, ready for whatever comes next.
About The Bear House
The Bear House is a contemporary men’s apparel and accessories brand redefining smart casuals with elevated essentials since 2017. Founded by Tanvi and Harsh Somaiya, the brand curates shirts, t-shirts, denims, polos, blazers, accessories, and footwear, crafted for men who go everywhere and do everything.
The Bear House aims to reach Rs 1,000 crore in revenue by the financial year (FY) 2030. It is on track to close at around Rs 130 crore for FY25. By FY26, it aims to hit Rs 250 crore with 80%+ YoY growth. It also recently raised ₹50 crore in a Series A funding round led by JM Financial India Growth Fund III, further accelerating its expansion and market leadership.
The brand, which started as an online marketplace seller, is expanding rapidly into offline retail, with plans to open 100 stores in the next five years, with a strategic mix of high-street and mall locations. Leading Myntra’s shirt category, its collections are available on its website, app, Tata Cliq, Nykaa, Amazon, Zepto, and in four retail stores, including two with Broadway, across Delhi, Bangalore and Hyderabad.
The company has also ventured into quick commerce, partnering with Zepto in select cities.
