Homegrown menswear brand The Bear House has launched “Sneakers by The Bear House,” its debut premium footwear collection, marking a significant expansion beyond its established smart casual apparel line.
The collection is designed for the urban professional — built for days that move between boardroom meetings, social settings, and travel. Each pair is crafted from premium leather and suede, with clean silhouettes, minimalist detailing, and a cushioned insole engineered for all-day comfort. A neutral palette ensures the sneakers pair across tailored trousers, denim, and smart casual separates alike.
“At The Bear House, we have always designed for the young gentleman who values refinement without rigidity. Expanding into footwear was a natural progression for us. Our community doesn’t dress in silos; they build wardrobes that move with their lives. With Sneakers by The Bear House, we wanted to create a product that mirrors our apparel philosophy: understated, versatile, and uncompromising in quality. This collection is not about chasing trends; it’s about delivering elevated essentials that integrate seamlessly into modern wardrobes.” say, Tanvi Somaiya, Co-Founder, The Bear House.
Harsh Somaiya, Co-Founder, The Bear House, said “Over the years, we have seen a clear shift in how Indian men approach style, they are investing in craftsmanship, comfort, and longevity. Sneakers today are no longer casual-only; they are a foundational part of contemporary dressing. Our focus was to engineer a silhouette that balances sophistication with functionality, premium materials, clean construction, and all-day wearability. This launch marks an important step in our evolution from a smart casual menswear brand to a more complete lifestyle proposition for the modern Indian man.”
Founded in 2017, The Bear House has grown from a direct-to-consumer digital brand to a multi-channel retailer with over 13 exclusive brand outlets and presence in 150+ shop-in-shop stores across India. The brand opened its flagship 2,700 sq. ft. “Den of a Bear” store in Bengaluru’s Koramangala last July, and has since expanded internationally with retail presence in Dubai and Abu Dhabi.
The footwear launch comes as the brand targets 25 new store openings this financial year. “Sneakers by The Bear House” will be available across select retail stores and online platforms nationwide.
