Homegrown activewear brand TechnoSport has announced the launch of its 45th Exclusive Brand Outlet (EBO) in Bhagalpur, Bihar. Located on Dr. Rajendra Prasad Road, Ward No. 38, Zone 1, the new store is spread across approximately 3,000 sq. ft. The launch marks another step in the brand’s strategy to strengthen organised retail presence across emerging markets.
With this opening, TechnoSport continues to scale its national store network, which now spans 45 exclusive outlets. The brand is steadily expanding into Tier-2 and Tier-3 cities as part of its nationwide retail growth roadmap. The EBO-led approach enables stronger brand visibility, enhanced consumer engagement, and improved control over merchandising and in-store experience, making it central to the company’s offline expansion strategy.
The Bhagalpur outlet offers a sleek, contemporary retail experience. It features TechnoSport’s full range of high-performance activewear engineered for Indian conditions. The collection showcases cutting-edge in-house fabric innovations like:
- Cotflex, known for its 4-way stretch and memory function,
- Techno Dry for quick-drying performance, and
- Matpiq, which combines a soft hand feel with a subtle matte texture.
- Technologies such as DURACOOL+, TechnoGuard for antimicrobial protection, and
- UPF 50+ sun protection further enhance comfort, hygiene, and durability
Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “Our expansion into Bhagalpur reflects our commitment to building a strong retail presence in high-growth regional markets. As demand for accessible performance wear continues to rise beyond metros, this store enables us to connect more closely with consumers while accelerating our organised retail scale in East India.”
Tier 2+ geographies continue to emerge as an important growth market for TechnoSport. Building on the Bhagalpur launch, the company will explore opportunities to expand into other promising cities across the state.
TechnoSport is targeting to reach 50 Exclusive Brand Outlets across India by the end of the financial year. Expansion will continue through a cluster-based rollout across both established and emerging markets.
