TechnoSport, a performance-focused activewear brand, has expanded its retail footprint with the launch of a new store at the Nexus Center City Mall in Mysore on December 28, 2024. The store occupies 1,000 square feet on the ground floor of the mall, enhancing accessibility for customers.
To mark the occasion, TechnoSport offered special promotions for the first 100 shoppers, including complimentary T-shirts and giveaways such as gym bags, power banks, and Boat AirDopes.
Product Offerings
The new store features TechnoSport’s latest winter collection, including the TechnoWarm line designed for workouts and outdoor activities in colder weather. The collection emphasizes functionality with moisture-wicking, quick-drying, stretchable, and breathable fabrics to support intense activities and ensure comfort.
Sunil Jhunjhunwala, Co-founder & Managing Director of TechnoSport, stated, “As we broaden our retail presence, we are committed to striking a balance between stores in major metropolitan areas and those in emerging tier 2 cities. The decision to open our store in a prominent mall like Nexus in Mysore is pivotal, as it provides us with unparalleled visibility and reinforces our brand’s reputation in a growing market.”
This launch aligns with TechnoSport’s strategy to expand its presence in India and internationally, catering to the rising demand for quality activewear at competitive prices.
Rohit Kulkarni, Business Head – Exclusive Stores, added, “The launch of our Mysore store marks an exciting chapter for TechnoSport as we venture into tier 2 markets. Being situated in a well-established mall like Nexus enhances our credibility and demonstrates that value-driven brands can thrive alongside premium offerings. Our presence here adds substantial value to their retail mix.”
The store is now open to customers at Nexus Center City Mall, offering a range of exclusive collections and ongoing promotions.
