TechnoSport, India’s fastest-growing activewear brand, has expanded its retail footprint with two new Exclusive Brand Outlets (EBOs) in Gurugram and Erode — marking its 25th and 26th stores nationwide and the halfway milestone toward its target of 50 EBOs by FY 2025–26.
The brand’s new Gurugram outlet at Elan Epic Mall, Sector 70, spans 1,678 sq. ft. and reinforces TechnoSport’s North India presence. Catering to the city’s fitness-focused urban consumers, the store features a curated winterwear collection tailored for the NCR market.
Meanwhile, the Erode outlet, located on Perundurai Road and spread over 2,202 sq. ft., strengthens TechnoSport’s Tier-2 presence in South India. The city’s growing fitness culture and strong retail potential make it a key market in the brand’s southern expansion strategy.
Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “These store launches across two key geographies marks an important moment in TechnoSport’s journey toward becoming India’s most accessible and trusted activewear brand. By opening stores in both Gurugram and Erode, we’re bridging two dynamic markets Northern and Southern India and bringing our innovation-led, performance-driven products closer to customers across the country. Reaching the halfway mark toward our 50-store target this FY is both a proud milestone and a reflection of the growing love for TechnoSport nationwide.”
With EBO revenues doubling year-on-year and an impressive 83% conversion rate on walk-ins, TechnoSport continues to post strong retail performance. The brand remains on course to achieve its Rs 600 crore revenue target by FY 2025–26, driven by aggressive offline expansion and product localization.
Founded in 2007, TechnoSport has emerged as one of India’s leading performance wear brands, backed by a robust manufacturing base in Tiruppur and a mission to make activewear accessible to every Indian.
