Activewear brand TechnoSport has launched its first exclusive brand outlet (EBO) in Central India, marking a key milestone in its expansion journey. The new store, located at Phoenix Citadel Mall in Indore, opened on April 24, 2025.
Spanning 1,200 sq. ft., the store offers a stylish and immersive shopping experience for fitness and lifestyle enthusiasts. This marks TechnoSport’s entry into the North Indian market following strong growth in South India and a robust online presence across the country.
Sandeep Jhunjhunwala, Director of TechnoSport said, “Opening our first store in Central India, particularly in a vibrant city like Indore, is a momentous occasion for TechnoSport. Indore’s young population and active lifestyle make it a perfect fit for our brand. We are excited to bring our innovative activewear to the people of Indore and be a part of their fitness journey.”
Puspen Maity, CEO of TechnoSport, added, “This is our first store outside of Southern India, and we are thrilled to have chosen Indore. We have observed great traction for the brand in Madhya Pradesh and Chhattisgarh through our website and other marketplaces. Given this positive response, we are planning to launch six more stores in Central India this financial year, further solidifying our presence in the region.”
A highlight of the store is TechnoSport’s Cotflex collection, designed for the Spring-Summer season. The collection features antimicrobial fabrics, UPF50+ sun protection, and lightweight, breathable materials ideal for activewear.
To celebrate the launch, the brand has rolled out promotional offers, including free gifts like gym bags, power banks, Airdopes, and trolley bags on purchases above certain amounts.
