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Tasva opens 64th store in India

Ethnic menswear brand Tasva has extended its retail presence with the inauguration of its fourth store in Pune, strategically positioned at Phoenix Mall of Millennium in the vibrant Wakad neighborhood. This milestone marks Tasva’s 64th store across the expansive landscape of India, a company official announced on social media.

“Happy to announce another feather in our cap. TASVA | Aditya Birla Group x Tarun Tahiliani is now open at Phoenix Mall of Millennium, Wakad,” Karishma Bangera, the Zonal Head for Tasva at Aditya Birla Group.

Tasva stands as a beacon of variety in ethnic wear, offering an extensive range that includes sherwanis, traditional kurta-jackets, bundis, exquisite Indo-western attire, and complementary accessories tailored for festivals, parties, and special occasions such as weddings. The brand strives to redefine ethnic wear, presenting a fresh perspective on traditional attire.

Founded in 2021 through a collaboration between Aditya Birla Fashion and Retail Ltd (ABFRL), a distinguished division of the Aditya Birla Group, and the renowned designer Tarun Tahiliani, Tasva seamlessly blends Indian craftsmanship and textile heritage into tailored silhouettes. Tarun Tahiliani, known for his prowess in infusing comfort into Indian wear, brings his profound understanding of fit, fabric, and fashion to Tasva, reflecting his signature style that seamlessly fuses traditional aesthetics with modern design.

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