Aditya Birla Fashion & Retail Ltd, in partnership with acclaimed designer Tarun Tahiliani, proudly introduces Tasva, their men’s Indian wear brand, in the historic city of Patna. The inauguration of the store, situated in the prime area of Boring Road, was graced by actor Harshvardhan Rane and renowned designer Tarun Tahiliani. Tasva’s spacious 7500 sq. ft. store offers a diverse range of ethnic and wedding wear, including the latest AW23 collection.
The collection, a testament to Tarun Tahiliani’s distinctive style, seamlessly marries traditional aesthetics with contemporary design. It features comfortable fits created from luxurious silk blends, skin-friendly cotton viscose, and woven jacquards, providing both style and comfort. The wedding and festive attire range encompasses breezy kurta sets, impeccably tailored sherwanis & achkans, and versatile Indo-western ensembles. Complementing the ensembles are a wide array of accessories, including safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.
The store’s design and decor reflect Tarun Tahiliani’s ‘Modern Indian’ design philosophy and cater to the evolving tastes of Indian consumers. Luxurious materials such as wood and brass, along with designs inspired by India’s cultural heritage, create an ambiance that aligns with Tasva‘s brand philosophy.
Harshvardhan Rane, expressing his sentiments, said, “Patna is known for its discerning audience, and to have earned a place in the hearts of Patna’s people is truly an honor. Today it’s a privilege to witness the fusion of traditional elegance and contemporary style right here in Patna.”
Tarun Tahiliani, Chief Design Officer of Tasva, commented on the store’s launch, stating, “It’s an honor to bring our vision to life with the grand opening of our store in Patna’s Boring Road. Patna is a city steeped in tradition, yet gracefully keeping pace with modernity. Tasva is here to redefine groom’s fashion and be a part of Patna’s evolving story.”
Ashish Mukul, Brand Head of Tasva, shared his thoughts, saying, “At Tasva, we’re strategically expanding our retail footprint, and the grand opening of our flagship store at Patna’s Boring Road is a major milestone in this direction. Patna holds a pivotal place in our growth strategy, as we recognize its significance as a thriving market with a strong cultural heritage and an evolving taste for modern groom’s fashion.”
