After opening a store at FLXY, Pune, sustainability-led brand Roar for Good has expanded its store presence in India with the launch of two new EBOs – at Broadway, Hyderabad and Ambience Mall, Gurgaon.
The brand’s men’s Hemp Collection, Organic Cotton Collection, and Bamboo Innerwear Collection are now available for customers to experience first-hand. The collections are made from the finest material, with superior craftsmanship, and using sustainable fashion practices.
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Launched in January 2023, Roar for Good (RFG Lifestyle) is an eco-conscious lifestyle brand that blends contemporary style with a deep commitment to sustainability. More than a fashion label, RFG is a movement rooted in purpose— championing values like inclusivity, mindfulness, love, and collective well-being. Every product and initiative is thoughtfully crafted to reflect this ethos, making every purchase a statement of conscience and impact.
READ MORE: Sustainable fashion brand Roar for Good has introduced Roar Lab
The brand is founded by industry veterans Rajan Dutta and Rajan Pillai, who bring over six decades of combined experience in building and profitably running fashion and retail businesses. Their expertise spans business transformation, performance enhancement, organisational excellence, and sustainable growth strategies.
Together, they’ve shaped RFG not just as a label, but as a voice for positive change—where every choice roars with meaning, influence, and a vision for a better tomorrow.
Roar for Good offers a diverse range of products including shirts, footwear and bags made from sustainable materials like floral waste, bamboo, recycled plastics, organic cotton, jute, hemp, and linen.
The Company’s mission is to become 100% sustainable while eyeing Rs 1,000 crore revenue by 2030.



