Contemporary fashion brand Superdry has announced the opening of a flagship store in Forum Mall, Kochi.
“Our focus on delivering the best-in-class consumer experience is evident in every detail of the store. From the latest fashion trends to top-notch consumer services, we’ve got you covered!!” Rakesh Ranjan,
Superdry’s parent company Cult Clothing was founded in Cheltenham, England in 1985 by Julian Dunkerton along with a former business partner. Superdry was born in 2003 after Dunkerton took a trip to Tokyo and was inspired by Japanese designs.
Following the successful introduction of Superdry into Cult Clothing stores, a second store format, branded as Superdry and dedicated to selling Superdry products, was launched in 2004. Today, the brand is known for its high-quality products that blend vintage Americana and Japanese-inspired graphics with British style. By 2012, all Cult Clothing stores were rebranded Superdry following the brand’s global success.
Reliance Brands has been Superdry’s exclusive franchise partner in India since 2012.
In 2023, Reliance Retail Ventures, India’s largest retail conglomerate, announced its acquisition of UK-based Superdry’s brand licenses and intellectual property assets across three key Asian markets for a total of £40 million (equivalent to $48 million USD).
The strategic acquisition was executed through a joint venture, with Superdry making a £9.6 million investment to secure a 24% stake in the partnership. The agreement encompasses the regions of Sri Lanka, Bangladesh, and India, where Superdry has had a presence since 2012.
RBL manages over 18,000 stores in India, featuring 50 different luxury fashion brands. The brand has a presence in 7,000 towns and a total shopping area of over 65 million sq ft.
