Indian denim and casualwear brand Stylox Fashion today announced new store openings and its expansion roadmap for the coming years. The brand opened 37 stores in FY2025–26, including 8 in March 2026 alone, bringing its total store count to 59 across India. This expansion marks a key milestone, deepening access in tier 2 and tier 3 markets and strengthening penetration amid rising demand for affordable fashion.
Stylox Fashion operates through Franchise Owned and Operated (FOFO) and Franchise Invested and Company Operated (FICO) models, building a robust retail and franchise network that supports local entrepreneurs while driving sustainable growth across smaller, aspirational cities.
Underpinned by a consistent commitment to product quality and accessible pricing, Stylox Fashion has delivered continuous growth — for both the brand and its retail partners. Starting from its first exclusive brand outlet in Basti, the company has expanded through a disciplined, partner-led model that provides complete operational support to franchisees, enabling long-term profitability and deeper regional penetration.
Commenting on the expansion, Ritika Mehra and Vishal Mehra, Co-founders of Stylox Fashion, said, “Our rapid store expansion reflects the strong demand we are witnessing across emerging markets. We believe the future of fashion retail lies beyond metro cities. Our focus remains on making quality, affordable fashion accessible on the high streets of smaller cities while building a profitable ecosystem for our partners.”
Looking ahead, Stylox Fashion plans to launch 100 new stores annually until 2030, targeting a network of 500 stores, with continued focus on strengthening market penetration across tier 2 and tier 3 markets and improving access in non-metro regions.
