Founded in 2024 under Sustainable Sensation LLP, Squeeze & Tease emerged with a mission to transform how India perceives, discusses, and embraces innerwear. The brand is the brainchild of father-daughter duo Ayushi Khanna (Founder) and Anup Kumar Khanna (Director), inspired by a personal realization that lingerie remains a taboo topic in many Indian households, particularly around men. Squeeze & Tease aims to break this silence by blending comfort, confidence, and conversation, turning innerwear into a symbol of self-expression and body positivity.
Product Portfolio & Pricing
Catering to Indian women aged 18–50, including students, professionals, and homemakers, Squeeze & Tease emphasizes comfort, confidence, and inclusivity. The brand’s products are crafted from soft, breathable, stretchable fabrics and offered in inclusive sizes from XS to XXXL, celebrating diverse body types.
“We design with real women in mind — focusing on how they feel in their innerwear, not just how they look,” says Ayushi Khanna.
The current portfolio includes:
- Undies: Briefs, bikinis, boyshorts, high-leg styles, thongs, and hipsters
- Lounge Bras: Wire-free, featherlight pieces for all-day ease
- Camisoles: Available in both classic everyday and delicate lace versions
With prices starting at Rs 799, Squeeze & Tease positions itself as accessible luxury, offering premium fabrics, flattering fits, and refined craftsmanship. Upcoming launches include bras, shapewear, and innovative fabric solutions with anti-microbial, moisture-management, and eco-conscious properties.
Retail Presence & Distribution
Products are available on the brand’s official website squeezentease.com and Instagram (@squeezeenteasee). Conceptualized, designed, and manufactured in Kanpur, India, the brand ensures stringent quality control and ethical production. Squeeze & Tease is now expanding its retail presence across Tier 1 and Tier 2 cities, bringing its comfort-first, inclusive designs closer to consumers nationwide.
Future Growth & Expansion
Looking ahead, the brand plans to expand its product range, strengthen its digital and retail presence, and introduce bras, shapewear, and performance innerwear with comfort-driven innovations. Khanna adds, “We aim to advance fabric R&D for sustainable materials, enhance e-commerce with personalization and virtual fit guides, and scale our offline footprint through strategic partnerships and industry events like Intimasia and FLO exhibitions.”
Squeeze & Tease envisions becoming India’s foremost comfort-first, design-driven innerwear label, seamlessly combining style, sustainability, and inclusivity while championing confidence, self-expression, and body positivity. At its core, the brand celebrates the daily freedom to feel comfortable and empowered in one’s own skin.
