This International Women’s Day, Spykar moves beyond traditional campaigns and conversations to do something significant for their female tribe. They identified a problem that is relatable to women everywhere – hectic handbags with many random yet important things!
As they carefully balance everything from boardroom presentations to school pick-ups, women’s worlds are beautifully chaotic. As they juggle between “ghar, office, gossip, and gym,” their hand bags are their true partners in crime! To end the woeful days of handbag rummaging, Spykar announced a limited-edition ‘Her Hustle Kit.’ A premium, durable, and stylish denim pouch, it is designed to be the ultimate sidekick in her everyday juggle.
This kit will be gifted to every woman who shops at the Spykar store throughout the Women’s Day weekend (March 7 and 8). Each kit includes a limited-edition denim pouch, a special gift voucher, and a celebratory note. More than just a gift, it is a reminder that behind every confident woman lies preparation, resilience, and readiness for whatever the day brings.
Talking about what prompted Spykar to announce this unique initiative, Sanjay Vakharia, Co-founder and CEO, Spykar, said, “A pouch is a necessity for every woman’s handbag – age, job, city no-bar. It holds her transitions from a 9-to-5 leader to a 6-to-9 dreamer, from boardroom presentations to school pick-ups. Whether it’s a lipstick for a last-minute plan, a charger that keeps her business running, or safety pins for last-minute fixes; this small yet powerful companion keeps her day seamless. We wanted to be a part of their daily story and acknowledge their hustle with this kit.”
The details of the campaign are live on their social media pages.
