Spykar,one of India’s leading denim and lifestyle brands, is all set to launch its Autumn/Winter 2025 collection, AW25, bringing together high-fashion streetwear and the spirit of Indian streets. The new season embraces understated elegance, highlighting luxury through longevity, while celebrating the playful and imaginative spirit of bold aesthetics and fantasy.
Rooted in nature, heritage, and human imagination, the AW25 collection reflects a balance between timeless style and youthful irreverence, offering clothing that is as expressive as it is versatile.
Embracing Technology
Spykar is embracing AI-powered visuals instead of traditional physical photoshoots. This innovative approach reimagines iconic Indian locales through a high-fashion street photography lens, blending realism with digital imagination. The campaign embodies “main character energy,” capturing individuals in authentic, unfiltered moments as they navigate from urban streetscapes to vibrant festivals to serene ghats — turns each backdrop into a canvas for denim as a lifestyle.
On the occasion of the launch, Sanjay Vakharai, CEO and Co-Founder of Spykar Lifestyle, said, “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability.”
Target: GenZ
AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey. The brand celebrates sustainable creativity, reducing the need for extensive on-location shoots while unlocking limitless storytelling possibilities.
Spykar’s AW25 collection is more than just apparel. It’s an invitation to embrace the streets, celebrate individuality, and experience fashion as a lifestyle statement.
