Indian ethnicwear brand Soch has announced the launch of its new Festive 2025 Collection, a cinematic tribute to India’s heritage, redefined through a contemporary lens.
This season, Soch transports audiences into the forgotten chambers of India’s grand palaces, spaces once alive with music, gatherings, and timeless traditions. Each piece has been meticulously curated to embody the grandeur, nostalgia, and artistry of India’s royal heritage. From the intimacy of a vintage study to the opulence of a grand music hall, these heritage-inspired backdrops bring Soch’s evocative storytelling to life.
The collection reflects Soch’s philosophy of celebrating tradition while embracing modernity. Every ensemble blends traditional silhouettes with contemporary craftsmanship, positioning Soch not just as a fashion brand, but as a custodian of India’s cultural elegance.
The Festive 2025 Collection features sarees, suit sets, kurtas, kaftans, and more—each designed to enhance the unique moments of festive celebrations. The collection captures the joy, togetherness, and artistry of Indian festivities through timeless design and meticulous detailing.
Soch has also curated a series of curations launching throughout the festive season, designed for all the meaningful occasions leading up to Diwali, from Navratri, pre-Diwali gatherings, and Karwa Chauth to family get-togethers, festive soirées, and temple visits.
The collection brings together diverse inspirations that celebrate both heritage and modernity:
- Prismé introduces the brilliance of Fendi Organza paired with contemporary detailing, creating ensembles that exude timeless elegance.
- Rang-e-Bagh echoes regal grandeur through Vibrant prints and opulent silhouettes, evoking the splendor of royal gardens.
- Paying homage to traditional artistry, the Kalamkari Chronicles draw from hand-painted motifs, each piece narrating stories of heritage with a contemporary edge.
- Silken Tapestry embodies festive grace with its luxurious Dola silk textures, crafted for occasions that call for understated sophistication.
- Completing the curation, Baroque showcases ornate brocade weaves and celebratory richness, offering statement pieces that capture the essence of festivity.
Beyond these, the festive collection also features intricate Zari work, timeless Paisley motifs, and a touch of sheer Tissue elegance—alongside fusion-inspired silhouettes that blend traditional artistry with contemporary flair, offering versatile styles for every preference, from minimal elegance to bold sophistication.
“At Soch, our vision has always been to celebrate the richness of Indian heritage while presenting it in a way that resonates with today’s woman. The Festive 2025 Collection is a tribute to timeless traditions. This season’s ensembles are especially curated for a younger audience, shaping the modern outlook of ethnic wear while keeping its roots intact. Every piece has been thoughtfully designed to make festive dressing not just about looking beautiful, but about feeling connected to the artistry, culture, and stories that have shaped us,” said Vinay Chatlani, CEO & Co-founder, Soch.
The collection is now available at all Soch outlets and online at www.soch.com.
