Soch, one of India’s leading evening and occasion wear brands, has expanded its retail presence in South India with the launch of its 11th exclusive store in Hyderabad. A key growth market for the brand, Hyderabad’s rich cultural legacy and evolving fashion sensibilities continue to play a central role in Soch’s expansion strategy.
Located at Lakeshore Mall, Kukatpally, the new store spans over 1,000 sq. ft. and showcases Soch’s signature assortment of ethnic and fusion wear. The collection includes suit sets, sarees, kurtas, lehengas, kaftans and contemporary fusion silhouettes, blending traditional craftsmanship with modern design to cater to the city’s diverse consumer base.
The store launch coincides with Soch’s much-awaited Red Dot Sale, offering customers access to its bestselling styles at attractive price points. With this addition, the brand further strengthens its footprint in Hyderabad while reinforcing its position as a preferred destination for occasion-led ethnic fashion.
Celebrating 20 years in the Indian ethnic wear market, Soch today operates 175+ exclusive stores across 65+ cities. The brand also follows a strong omnichannel strategy through its website soch.com and leading marketplaces including Amazon, Myntra, Ajio, Nykaa, Tata Cliq and Flipkart.
Store Address
Soch – Lakeshore Mall
Third Floor, Kukatpally, Hyderabad, Telangana – 500072
Soch Apparels is India’s largest evening and occasion wear ethnic brand for women, known for seamlessly blending tradition with contemporary design. Its portfolio includes sarees, salwar suits, kurtas, kurta sets, lehengas and kaftans, crafted using premium fabrics and intricate embellishments. With a retail presence across 175 stores in 65+ cities.
