Soch, homegrown evening and occasion wear brand, has announced its strategic expansion into Southeast Asia with the opening of its three stores in Malaysia. The new stores are located at Klang, Johor Bahru, and Kuala Lumpur.
The Malaysia expansion follows Soch’s successful international debut in Canada, signalling the brand’s growing global ambitions. In India, Soch currently operates over 175 stores across 68 cities. The brand is now targeting its signature collection of sarees, salwar suits, kurtis, lehengas, and fusion wear to international markets with strong Indian diaspora communities.
“Soch has always been about making Indian ethnic wear aspirational yet accessible. Malaysia allows us to carry that promise overseas in a market that understands celebration, heritage, and community at its core. With these stores, we are laying the foundation for Soch to be recognised as not just India’s ethnic wear leader, but as a global brand with a contemporary cultural relevance,” said Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt Ltd.
The brand has entered the Malaysian market through a franchise partnership with Venturist Sdn. Bhd., a local retail company with deep market expertise. Each store will feature curated collections tailored to Malaysia’s tropical climate and festive calendar, while retaining Soch’s signature craftsmanship and design ethos.
The three-store launch underscores Soch’s confidence in the Malaysian market and its commitment to building a strong international presence. As part of its broader global expansion strategy, Soch plans to add 2–3 more international locations over the next few years and introduce localised e-commerce for Malaysian customers. The brand is also exploring opportunities in other key regions, including Southeast Asia, the Middle East, the UK, and the US.
