Snitch, the Indian direct-to-consumer menswear brand, has launched its 111th store in Indiranagar, Bengaluru, marking its latest expansion in the country’s offline retail market.
The store is located at a high-footfall junction in Indiranagar, one of Bengaluru’s prominent high streets. The location has drawn informal attention online, with consumers and digital audiences referring to the spot as the “SNITCH signal.” Social content around the launch has garnered millions of views, with a reported spike in search interest for the area.
The opening was backed by hyperlocal activations involving Bengaluru-based creators, alongside a digital campaign featuring comedian and actor Danish Sait.
The store is designed as an immersive retail space offering Snitch’s range of trend-led menswear — from everyday essentials to statement pieces — tailored to Indian sensibilities.
Founded in 2020 as a digital-first brand, Snitch has since scaled into an omnichannel operation with a growing network of physical stores across India.
Commenting on the launch, Siddharth Dungarwal, Founder of SNITCH said, “Indiranagar is at the forefront of Bengaluru’s fashion and lifestyle culture. With our 111th store here, we are not just expanding our footprint, we are creating a destination for consumers who seek trend-driven fashion and a seamless shopping experience.”
The brand said the expansion aligns with its longer-term strategy of growing its physical retail network while investing in product development, customer experience and technology-led retail.
