The fast-fashion disruptor Snitch has officially marked its international debut by launching in the UAE, signaling a major shift from a homegrown success story to a global contender. Founded in 2019 by Siddharth Dungarwal as a digital-first platform for Gen Z, Snitch has rapidly transitioned into an omnichannel giant. The brand currently operates over 105 stores PAN India.
This move into the Middle East is facilitated through partnerships with regional e-commerce giants Noon and Namshi, as announced by Chief Business Officer, Aniket Singh via LinkedIn.
“We built SNITCH with a simple premise: we will make in India, for the world. Seeing that become reality today is profoundly gratifying. Snitch is now officially live on Noon and Namshi in Dubai. Dubai and UAE hosts a true cross section of the global population, giving us immediate and highly diverse consumer feedback. Taking our brand global feels surreal. The initial foundation is laid, time to build in a new geo with its own new challenges – exciting times ahead,” Singh wrote.
He also noted that this expansion is a pre meditated first step. The GCC serves as the perfect test bed to crack global PMF (Product Market Fit).
Chetan Siyal, Founding Member and CMO, Snitch also added in another LinkedIn post: “SNITCH is now live in the UAE. This is our first step outside India. And it’s not about planting a flag. It’s about testing a belief. That a brand built in India can compete anywhere on speed, design, and cultural sharpness. Made in India was never the ceiling. It was always the starting point. UAE felt like the right first chapter. Ambitious market. Style-forward consumer. No room to hide. This is step one.”
