Snitch, India’s fastest-growing men’s fashion brand, is expanding its presence in the grooming space with the launch of its Reserve collection, a new range of fragrances inspired by the character and depth of classic spirits like gin, tequila, bourbon, and single malt.
Speaking about the launch, Chetan Siyal, CMO at Snitch, said: “We’re seeing a clear shift in how consumers approach fragrances today, they want something that goes beyond the usual. With the Reserve Collection, the idea was to bring in that sense of depth and character inspired by spirits, and translate it into something wearable for everyday life.”
The five-fragrance lineup is built around the idea of depth and character. Leading the range is Gin & Teq, which opens with juniper and citrus before settling into agave and smoky wood. Oakborn Bourbon offers warmer notes of wood, spice, and vanilla, while Caskfire Fire Bomb leans darker with smoky and leathery tones.
The remaining two fragrances, Whiskburn Smokey and Maltstorm Singlemalt, round out the collection. Whiskburn Smokey blends whiskey and slow-burning wood notes, while Maltstorm Singlemalt combines malt, dried fruits, and oak for a more balanced profile.
The collection is priced at Rs 1,699 and is available on snitch.com. It is accompanied by a Western-themed brand film running across the brand’s social media channels.
The launch marks Snitch’s latest step beyond apparel, following growing consumer interest in fragrance as a mode of personal expression.
