Indian menswear brand Snitch has appointed Nihal Peters as its Vice President – Design & Creative, strengthening the brand’s leadership team as it continues to scale its fashion and product capabilities.
Peters announced the move on LinkedIn, marking a new chapter in a career spanning more than two decades across design, product development, and merchandising in the Indian fashion retail industry. In his new role at Snitch, he will oversee design leadership, creative direction, product development, and brand strategy, while shaping the brand’s evolving fashion narrative and consumer-led product innovation.
Prior to joining Snitch, Peters served as Assistant Vice President – Design and Product Development at Bewakoof, where he played a key role in strengthening the brand’s streetwear-led product portfolio and design strategy. His tenure at Bewakoof spanned nearly five years, during which he also held the position of Head of Design across men’s, women’s, and industrial categories.
Over the years, Peters has held senior leadership roles across several prominent fashion and retail organisations. His previous stints include positions at Aditya Birla Fashion and Retail Ltd’s Pantaloons business, Lifestyle International Pvt Ltd, Universal Sportsbiz Pvt Ltd, Future Lifestyle Fashions Limited, and Reliance Retail.
His experience spans multiple categories including menswear, womenswear, kidswear, and ethnic apparel, with expertise in trend forecasting, range architecture, creative direction, and building scalable fashion categories.
