Luxury sleepwear company Ammarzo has officially gone international with a strategic launch in the Gulf Cooperation Council (GCC) market. The launch in the UAE, Qatar, Kuwait, Bahrain, and Oman through enhanced online fashion websites Noon and Namshi has helped Ammarzo become the first company in India’s first luxury sleepwear segment to enter the Middle East market. This growth is a milestone in Ammarzo’s development from an Indian brand to an international luxury loungewear player.
With this expansion, Ammarzo, which prides itself on being aligned with quality and cultural refinement, will now have the opportunity to target other fashion-conscious customers in the GCC region. Noon and Namshi will help Ammarzo provide a quality experience for local customers, with convenient access, quick delivery, and a wide product selection.
Ammarzo’s collection includes well-designed, eco-conscious sleepwear collections, which combine style, comfort, and functionality. From satin pajama robes and lace chemises to ethereal sleep co-ord sets and luxury eye masks, its pajama ranges strive to make women feel beautiful, cozy, and confident in the everyday. With clean lines, soft fabrics, and ageless sophistication at the forefront, it doesn’t provide just a garment but a self-love lifestyle and emotional well-being.
Chahatt Khanna, Founder & CMD, Ammarzo said on the launch, “Expansion in the GCC is not about increasing the market; it’s about existing with culture. Middle Eastern women have a very different concept of beauty that is so perfectly suited to accompany grace, femininity, and sensuality. Those are the very same values Ammarzo was built upon. We are eager to unveil our thoughtful collections to this cultured clientele and toast the shared spirit of beauty, quality, and living well. This opening is a milestone on the road to establishing Ammarzo as an international symbol of comfort and intimacy.”
Ammarzo’s dream for the world is to empower women with design and conscious living through fashion — not as a sleepwear company that sells, but as one that inspires dialogue about femininity, wellness, and self-expression.
With Noon and Namshi, GCC shoppers can now easily shop and purchase Ammarzo bestsellers. As strong Indian heritage and increased global recognizability drive it forward, Ammarzo is rapidly becoming a worldwide luxury sleepwear and loungewear brand.
