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Skin Story, a Dubai-based clean beauty brand makes debut in Mumbai

Mumbai, India – Mumbai’s beauty landscape is on the brink of a remarkable transformation as Skin Story, the sensational clean beauty brand originating from Dubai, UAE, prepares to captivate makeup enthusiasts with its extraordinary assortment of non-toxic, sustainable, and fragrance-free makeup products.

Founded by the visionary sisters, Nidhi and Rashi Sethi, Skin Story has adeptly established itself by offering clean and effective makeup solutions tailored for women with sensitive skin. At the heart of their brand ethos lies the concept of ‘high-performance makeup with skincare-loving ingredients’, positioning it as the preferred choice for beauty aficionados seeking premium quality products.

Nidhi Sethi, one-half of the dynamic duo steering Skin Story, expressed, “We are elated to introduce Skin Story to Mumbai, a city renowned for its vibrant diversity and passion for beauty and well-being. Our journey commenced from a genuine need for clean, high-quality beauty products that cater to all skin tones and types. Now, we are excited to extend this beauty empowerment to our fellow Mumbaikars.”

Sourced from the reputable beauty hub of Korea, celebrated for its skincare expertise and gentle ingredient selection, Skin Story presents a meticulously curated lineup of high-performance makeup products that are created to leave a lasting impact on the beauty landscape.

The brand’s transformative multisticks promise to revolutionize beauty routines. Their lightweight multistick BARE is specially formulated to nourish, soothe, and fortify dry, damaged, and sensitive facial skin. What sets this multistick apart is its effortlessly absorbing formula that leaves behind no oily or greasy residue.

BOLD is a multistick that perfectly contours the face; lending an effortlessly chic and defined look. Enriched with the goodness of Avocado oil, Camellia Japonica Seed Oil, and Marula oil, it’s akin to treating your skin to a rejuvenating spa experience.

Their LEGACY multistick provides a clean complexion with a delightful burst of color. This remarkable multitasker doubles as a go-to blush, bronzer, lipstick, and eyeshadow.

Besides this line of products, the brand’s DRAMA mascara is set to be a gateway for beauty lovers who want to achieve stunning brows and lashes. Packed with star ingredients such as Peach Leaf Extract, Peptides, Biotin, and Panthenol, their GROWTH serum works wonders in nourishing, promoting growth, adding shine, and fortifying the lashes and brows.

Skin Story’s decision to manufacture its products in Korea, renowned for its skincare expertise and gentle ingredient selection, underscores its commitment to clean beauty. However, their dedication to clean beauty doesn’t end here. The brand has exciting plans to introduce the eagerly awaited Vegan DEFINE Eyeliner and an exciting pipeline of vegan brushes, lipsticks, eyeshadows, gel eyeliners, and more, ensuring that every bold stroke is both clean and cruelty-free.

Beyond their commitment to women, Skin Story also holds a deep reverence for the environment. Their thoughtfully designed packaging reflects their eco-conscious approach, symbolizing their devotion to a sustainable and greener world.

Rashi Sethi, the creative force behind Skin Story, emphasized the brand’s dedication to sustainability, stating, “At Skin Story, we are passionately committed to providing clean beauty solutions that empower individuals to embrace their unique beauty while fostering a sustainable and greener world. Our thoughtfully curated products embody our zeal for clean and effective makeup enriched with skincare-loving ingredients.”

Skin Story products will be available for purchase online on their website –, and through major e-retailers in India. Join the movement and let Skin Story be your trusted companion on your beauty journey.

About Skin Story:

Skin Story is a Dubai-based clean beauty brand designed for makeup enthusiasts who value versatility, quality, and a commitment to the environment. Offering a diverse range of products suitable for all skin tones, Skin Story seeks to redefine beauty by making it accessible to all while celebrating the individuality of every woman. Their clean, vegan, and multi-use makeup solutions provide the tools for self-acceptance and self-expression, setting new standards in the world of cosmetics.

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