SIORAI, a contemporary luxury label, marks its debut with the opening of its flagship store. Located on Lavelle Road, Bengaluru, the launch also marks its inaugural Spring/Summer 2025 collection, Tidal Bloom.
Drawing on Legacy
Founded by Alayna Zaid, SIORAI proposes a new philosophy of dressing that moves fluidly between precision and ease, structure and softness, power and play. A visual artist, Zaid held her first solo exhibition at the age of nine. Her artistic practice, shaped by early exposure to form, colour and texture, continues to inform her design vocabulary today.
“SIORAI redefines craft for a new generation of wearers who move between categories — not just in fashion, but in identity,” says Zaid. “By focusing on intentional design and authenticity over hype, SIORAI aims to set a new standard for what modern Indian fashion can be: rooted yet new, crafted with care, and unafraid to evolve as its wearers do.”
Zaid is the great-granddaughter of Abdul Razack Sattar, who began with a modest fabric and tailoring shop in Bengaluru, laying the foundation for what would later become the Prestige Group.
With SIORAI, Zaid picks up an earlier thread in the family’s history and reworks it for the present. The label draws on a legacy of vision and scale, while finding its place in the landscape of contemporary fashion.
About the Store
Located in one of Bengaluru’s most storied cultural and commercial districts, the Lavelle Road flagship signals the brand’s arrival. Designed in collaboration with Singapore-based studio Aston Design, the space offers a tactile entry point into the brand’s world, where material, silhouette, and texture speak first.
A warm, neutral palette cocoons the store in calmness. Softened lighting, curved contours, and layered textures speak to a slower, more intimate form of luxury. At its centre, a sculptural staircase functions both as an architectural anchor and an art piece. The result is a space that feels both grounded and elevated, familiar and futuristic.
Debut Collection
Each piece is crafted with meticulous attention, using small- batch production methods and artisanal collaboration.
Launching online and in-store, SIORAI’s Spring/Summer 2025 collection Tidal Bloom sets the tone for the label’s visual and emotional language. Spanning menswear and womenswear, it explores the quiet tension of underwater worlds, and features:
- Sculptural silhouettes in soft suiting, bias cuts, and fluid drapes
- Artisanal surface techniques including hand painting, 3D cutwork florals, appliqué, and cutwork embroidery
- Custom innovations like thread-based jaali lace crafted on a water-soluble base
- Menswear with monogram accents, tonal prints, and placement-printed silks
The palette evokes the seascape: oyster beige, driftwood taupe, pearl white, with jolts of reef pink, deep-sea teal, and electric blue. Signature pieces include corset tops with sea- inspired brooches, mini dresses with hand-embroidered crystals, and structured jackets softened by curved seams — all reflecting the brand’s devotion to detail.
SIORAI lies within the luxury-contemporary segment, with price points ranging from ₹10,000 to ₹80,000. Each piece is crafted with meticulous attention, using small-batch production methods and artisanal collaboration.
